Five Stars: The Communication Secrets to Get from Good to Great

Five Stars: The Communication Secrets to Get from Good to Great


《跟TED 學表達,讓世界記住你》卡曼‧蓋洛最新力作!
大聯盟 讀冊 dddd  



在A到A+的五星說話術 《Five Stars》中,你還能學到:


  "As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people." ―Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

  How to master the art of persuasion―from the bestselling author of Talk Like TED.

  Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.

  In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

  In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

  -The one skill billionaire Warren Buffett says will raise your value by 50 percent.
  -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
  -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
  -Why you should speak in third-grade language to persuade adult listeners.
  -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.


  “[A] to-the-point, appropriately persuasive guide to using narrative to build one’s business or brand.” ―Publishers Weekly

  “In Five Stars, communication coach Carmine Gallo skillfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it’s fundamental for success. Five Stars is an enormously valuable tool for entrepreneurs and leaders in every field.” ―Tony Robbins, New York Times #1 bestselling author, philanthropist, & the nation’s #1 life & business strategist

  “Having worked at small startups as well as giant tech companies, I’ve worked with a lot of great people and a small number of really exceptional ones. In Five Stars, Carmine Gallo explains why the ability to communicate separates the 10xer. If your great ideas are locked in your head they are useless to you and your team. You have to be able to explain your ideas efficiently and persuasively―and, crucially, to be open to persuasion when the ideas aren’t so great after all. Anyone who hopes to survive and flourish in today’s economy should read this book and learn.” ―Kim Scott, bestselling author of Radical Candor

  "We live in an era of exponential growth technologies. Carmine Gallo brilliantly stretches our imagination how to use the art of persuasion to turn possibilities into probabilities. This is an amazing book every entrepreneur should read.” ―John Sculley, former Apple CEO, current RxAdvance Chairman

  "As an entrepreneur, I know that my ability to effectively communicate and tell stories to our stakeholders is at the cornerstone of any success our business has ever enjoyed. In Five Stars, Carmine Gallo persuasively and entertainingly makes a compelling case for communication as the crucial differentiator of the digital age." ―Danny Meyer, CEO, Union Square Hospitality Group and author of Setting the Table


卡曼‧蓋洛(Carmine Gallo)

  共事對象包括各大企業高層,英特爾、雪佛龍、惠普、可口可樂、輝瑞大藥廠等等。此外,他也在Forbes.com固定撰寫專欄「我的溝通訓練」。著有多本國際暢銷與得獎書,包括2009年出版《大家來看賈伯斯:向蘋果的表演大師學簡報》。以及全球叫好又叫座的《跟TED 學表達,讓世界記住你》與《跟TED學說故事,感動全世界》。
  CARMINE GALLO is the bestselling author of Talk Like TED and The Storyteller’s Secret. He is an influential communication advisor for the world’s most admired brands: Google, Accenture, Intel, Coca-Cola, Allstate, LinkedIn, and companies that touch our lives everyday. As a popular keynote speaker, Gallo teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands and inspire change. He writes for and Gallo is also an executive education instructor at Harvard University.

今日66折  新書  排行榜  博客來選書  特價書區  讀者書評區   簡體書     外文書    預購    天天BUY

本書分類:博客來>外文書>商業財經> 商業理論與工具書

Five Stars: The Communication Secrets to Get from Good to Great

Five Stars: The Communication Secrets to Get from Good to Great






定價:495 元
優惠價 79391


定價:494 元
優惠價 79390


定價:549 元
優惠價 399


定價:549 元
優惠價 79434


定價:630 元
優惠價 79498


定價:1050 元
優惠價 799


定價:1050 元
優惠價 79830


定價:630 元
優惠價 479


定價:495 元
優惠價 79391


定價:595 元
優惠價 79470


定價:560 元
優惠價 399


定價:595 元
優惠價 79470


定價:280 元
優惠價 79221


定價:549 元
優惠價 429


定價:550 元
優惠價 75413


定價:595 元
優惠價 79470


Five Stars: The Communication Secrets to Get from Good to Great

今日66折  新書  排行榜  博客來選書  特價書區  讀者書評區   簡體書     外文書    預購    天天BUY

本書分類:博客來>外文書>商業財經> 商業理論與工具書

    柳橙與橘子 發表在 痞客邦 留言(0) 人氣()