A到A+的五星說話術Five Stars: The Communication Secrets to Get from Good to Great卡曼‧蓋洛－柳橙與橘子的部落格

Five Stars: The Communication Secrets to Get from Good to Great

　　全球化、自動化與人工智慧的力量正大幅革新我們生活世界的各個層面。當科技威脅著許多工作是否續存，無論你是想為這場必然將至的轉變做好準備，或者想在其中佔穩自己的一席之地，一舉從眾人中勝出──溝通力──是技術無論如何地飛速發展，都無法取代的關鍵。

《跟TED 學表達，讓世界記住你》卡曼‧蓋洛最新力作！
傳遞理想、打動人心，掌握溝通的秘訣，是AI與科技搶不走的21世紀生存關鍵能力！

　　光有好點子是不夠的，溝通力如今不再只是一項選配能力，而是決定你能否成為那個無人能敵、無可抗拒也無可被取代的人才的量尺。掌握溝通的秘訣，將理想成功地賣給全世界，植入他人心中，激發感動、催生行動，將使你從平凡蛻變為一流，從A晉升為A+！

　　溝通大師卡曼‧蓋洛從TED演講，為你得出如何吸引注目，被大家記住的秘密；也從世界上50位知名領袖，精煉出說出好「故事」，是你最有力的資產。本次更進一步，借鏡思辨說服術古老智慧的代表人物亞里斯多德──從講者自身的特質、講者如何在聽眾身上施展情感張力、講演的內容如何組織──溝通力的成功公式盡濃縮在此！卡曼‧蓋洛更訪談了神經科學家、經濟學家、歷史學家與Google、Nike、Airbnb等國際巨頭企業負責人，以第一手素材讓你掌握他們究竟如何運用強而有力的話語緊緊抓住了我們，更打開我們的想像力與夢想！

在A到A+的五星說話術《Five Stars》中，你還能學到：
　※巴菲特的一項說話技巧，讓你身價馬上漲一倍！
　※你的工作很可能75%或更高比例的收入，都來自你推銷自我點子的能力。
　※Airbnb的創辦人如何運用好萊塢暢銷電影的經典三步驟公式行銷？
　※為什麼想要說服成人聽眾，反而要用九歲小孩的語言？
　※賈伯斯、達文西、畢卡索等天才都在用的大腦密技，釋放他們的厲害點子。

《擁抱B選項》、《給予》作者亞當‧格蘭特力讚：「當科技威脅著要取代無數工作與技能，溝通能力變得前所未有地重要。本書充滿豐富的例子，將幫助你更有效地將自己的想法與情感傳遞到他人心中。」
【文/博客來編譯】

　　"As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people." ―Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

　　How to master the art of persuasion―from the bestselling author of Talk Like TED.

　　Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.

　　In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

　　In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

　　-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
　　-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
　　-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
　　-Why you should speak in third-grade language to persuade adult listeners.
　　-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Review

　　“[A] to-the-point, appropriately persuasive guide to using narrative to build one’s business or brand.” ―Publishers Weekly

　　“In Five Stars, communication coach Carmine Gallo skillfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it’s fundamental for success. Five Stars is an enormously valuable tool for entrepreneurs and leaders in every field.” ―Tony Robbins, New York Times #1 bestselling author, philanthropist, & the nation’s #1 life & business strategist

　　“Having worked at small startups as well as giant tech companies, I’ve worked with a lot of great people and a small number of really exceptional ones. In Five Stars, Carmine Gallo explains why the ability to communicate separates the 10xer. If your great ideas are locked in your head they are useless to you and your team. You have to be able to explain your ideas efficiently and persuasively―and, crucially, to be open to persuasion when the ideas aren’t so great after all. Anyone who hopes to survive and flourish in today’s economy should read this book and learn.” ―Kim Scott, bestselling author of Radical Candor

　　"We live in an era of exponential growth technologies. Carmine Gallo brilliantly stretches our imagination how to use the art of persuasion to turn possibilities into probabilities. This is an amazing book every entrepreneur should read.” ―John Sculley, former Apple CEO, current RxAdvance Chairman

　　"As an entrepreneur, I know that my ability to effectively communicate and tell stories to our stakeholders is at the cornerstone of any success our business has ever enjoyed. In Five Stars, Carmine Gallo persuasively and entertainingly makes a compelling case for communication as the crucial differentiator of the digital age." ―Danny Meyer, CEO, Union Square Hospitality Group and author of Setting the Table

作者簡介

卡曼‧蓋洛（Carmine Gallo）

　　知名溝通大師，顧客遍及全世界各大知名品牌。曾接受CNBC、NBC、CBS、Forbes.com、《紐約時報》《華爾街日報》等媒體的專訪。

　　共事對象包括各大企業高層，英特爾、雪佛龍、惠普、可口可樂、輝瑞大藥廠等等。此外，他也在Forbes.com固定撰寫專欄「我的溝通訓練」。著有多本國際暢銷與得獎書，包括2009年出版《大家來看賈伯斯：向蘋果的表演大師學簡報》。以及全球叫好又叫座的《跟TED 學表達，讓世界記住你》與《跟TED學說故事，感動全世界》。

　　CARMINE GALLO is the bestselling author of Talk Like TED and The Storyteller’s Secret. He is an influential communication advisor for the world’s most admired brands: Google, Accenture, Intel, Coca-Cola, Allstate, LinkedIn, and companies that touch our lives everyday. As a popular keynote speaker, Gallo teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands and inspire change. He writes for Forbes.com and Inc.com. Gallo is also an executive education instructor at Harvard University.

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